DR. LUCAS ANDRÉ MOREIRA. Artificial Intelligence–Driven Customer Journey Optimization and Conversion Performance: A Comprehensive Theoretical and Empirical Synthesis. International Journal of Advance Scientific Research, [S. l.], v. 5, n. 11, p. 208–214, 2025. Disponível em: https://sciencebring.com/index.php/ijasr/article/view/1073. Acesso em: 16 jan. 2026.