The article delves into the intricacies of cultivating investment potential within small businesses and explores avenues for its optimal utilization. By analyzing key factors contributing to investment potential formation and outlining strategic directions for its effective use, this study aims to offer insights beneficial for small business owners, policymakers, and stakeholders. Drawing upon theoretical frameworks and empirical evidence, the article underscores the significance of proactive management approaches in enhancing investment potential and fostering sustainable growth in the small business sector.

Investment potential, Small business, Entrepreneurship

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