SCIENCEBRING   /   HAMBURG, GERMANY
International Journal of Advance Scientific Research SCIENTIFIC IDEAS. INTERNATIONAL PERSPECTIVES.
ISSN 2750-1396 12 issues per year · Monthly
Crossref DOI: 10.37547/ijasr

Search the Journal

Articles Published:

IMPROVING THE LEVEL OF DEVELOPMENT OF THE EDUCATIONAL PROCESS BASED ON THE DIGITALIZATION OF THE MARKETING DEPARTMENT

Vol. 4 No. 12 (2024): Volume 04 Issue 12 Pages 224-229
DOI 10.37547/ijasr-04-12-50 ↗
RESEARCH OVERVIEW

Abstract

Digitalization of the marketing department of an educational institution is an important aspect of sustainable development in the modern educational process. The article discusses modern digital tools and technologies that can be integrated into the work of the marketing department in order to increase the efficiency of interaction with potential students, improve the image of the institution and optimize internal processes. Practical recommendations for the implementation of digital solutions are offered and their importance for achieving long-term strategic goals is emphasized.

Keywords

SOURCES & CITATIONS

References

Kotler F., Keller K. L. Marketing. Management. 15th edition. - Moscow: Piter, 2021.
Malinovsky V. A. Digitalization in education: challenges and opportunities. - Moscow: Academic project, 2020.
Ivanov P. A. Marketing management technologies in educational institutions. - St. Petersburg: Nauka, 2022.
Brown, T. Digital Transformation in Education: A Comprehensive Guide. - Oxford: Academic Press, 2020.
Smith, J., & Johnson, R. Sustainable Development and Marketing in Education. - New York: Springer, 2019.
Lipkina, E. D., & Lazarev, V. A. (2009). Razvitie upravlencheskih aspektov marketinga. [Development of management aspects of marketing]. Journal of New Economy, 2, 199–203. (In Russ.)
Maksaev, A. A., Shumakova, I. A., & Shevchenko, D. A. (2020). Marketing support for project activities in higher education. Practical Marketing, 3, 3–7. (In
Russ.) https://doi.org/10.24411/2071-3762-2020-10012
Matveev, N. V., & Lazareva, E. I. (2022). Features of the university marketing system as a management object in modern conditions. THEORIA: Pedagogy,
Economics, Law, 2, 27–37. (In Russ.) https://doi.org/10.51635/27129926_20
22_2_27
Pankruhin, A. P. (2005). Marketing obrazovatel’nyh uslug v vysshem i dopolnitel’nom
obrazovanii. [Marketing of educational services in higher and additional education]. Interpraks. (In Russ.)
Abdulllayev A., Atajonova S.B., Abdurashiidov M.L. Digitalization of the marketing department of an educational institution//“Kasb-hunar ta’limi” Scientific-methodical, practical, educational journal 2023, No. 9, pp. 172-176 (In Uzbek)
Atajonova S.B. Research of optimization of intelligent control system in technological processes// International scientific and practical conference dedicated to the Problems and solutions of efficient use of alternative energy sources” November 8, 2023
Atajonova S.B. Technologies for creating models of structures using the 3DMAX program//Monography, Andijan “Omadprint” 2024, 100 p.
DISCOVER RELATED RESEARCH

Similar Articles

Continue exploring the collection ↗
51-60 of 167