MARKETING MANAGEMENT OF INDUSTRIAL ENTERPRISES

The essence and tasks of marketing, stages of marketing research, SWOT analysis content and calculations are presented in the article. Marketing gives consumers the opportunity to choose a wide range of goods, ensures the maximum variety of goods. Also, the marketing system helps to find goods that fully meet the needs of consumers, and ensures the improvement of the standard of living of the population. This article analyzes the emergence of marketing, the history of its formation, its main purpose, and the objective reasons for marketing development.